5a(10). Jargon

Jargon includes two categories of words that you should avoid. First is the specialized vocabulary of a group, such as that used by a group of people such as doctors, lawyers, or baseball coaches. Second is the overly inflated and complex language that burdens many student essays. You will not impress anyone with big words that do not fit the tone or context of your essay, especially if you misuse them.

If you are not certain of a word's meaning or appropriateness, leave it out. An appropriate word, even a simple one, will add impact to your argument. As you come across words you are unsure of, ask yourself "Would a reader in a different field be able to understand exactly what I mean from the words I've chosen?" "Is there any way I can say the same thing more simply?"

MBA candidates are particularly prone to using MBA jargon. When you go to business school you will find that MBAs have a language of their own with words such as "incentivize" or "M & A". Indeed, you will find that a large part of the lasting benefit of business school is learning the proper MBA language so that you will better relate with the MBAs who dominate the business world.

For now, however, the GMAT is not the place for MBA jargon or any jargon for that matter. Keep these phrases inside of big glass buildings (replace them with the words in parenthesis):

• optimize
• time frame
• utilize (use)
• finalize (end, complete)
• conceptualize (imagine, think)
• maximize
• originate (start, begin)
• facilitate (help, speed up)
• bottom line
• parameter (boundary, limit)
• user-friendly (responsive, flexible, easy-to-understand)
• input/output
• blindside
• downside
• ongoing (continuing)
  
  

Your essay graders may not be up to date on the latest trendy abbreviations. Also, avoid lazy and sloppy statements like "top-line/bottom line". Slashes and numbered items are completely inappropriate. You are not making a business presentation or writing a marketing plan; you are writing a formal essay to graders who are sometimes English majors. Graders are quickly annoyed by b-school bromides.

Read this paragraph from an actual essay (un-editied) submitted to 800score.com's essay grading service to get a feel for what jargon sounds like.

Profit maximisation is the core activity of any progressive and professional company of the world today. The success of of the CEO is rated by the fact in his / her tenure how much ROC employed or what was his net contribution to the top-line / bottom-line of the company and hence the share holder value. The delimma of an organisation to be termed profitable and successful emanates by the fact that what is the turn-over and what is the revenue of the company, hence all the fucntions of an organization is aimed at taking up activty which will make more profit.

Evaluate the following sentences for jargon.

 

1. With reference to the poem, I submit that the second and third stanzas connote a certain despair.

 

2. Allow me to elucidate my position: This horse is the epitome, the very quintessence of equine excellence.

Answers:

1. When the poet wrote the second and third stanzas, he must have felt despair.

2. This is a fine horse.

 

>>continue to Grammar section (Chaper 5 section 2)