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Try not to begin a sentence
with This, Here is, There is, There are, or It is.
These roundabout expressions indicate distance from your position
and make your statement less definitive. Weak openings usually result
from writing before you think- hedging until you find out what you
want to say.
WEAK: There are many ways in which we can change our current monetary
system.
STRONG: Our monetary system can be changed.
WEAK: Here is how we can make a change: create ways to make counterfeiting
more difficult.
STRONG: We should invest in anti-counterfeiting methods.
WEAK: This serious situation ought to be attended to right away.
STRONG: The financial crisis should be attended to right away.
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Chapter 5 - Section 5a4: Start Strong 
