GROUP 4: Analysis of Argument

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"DKLA was the innovator in the market for casual women's business apparel. Smith & Co. was once the leader in that market with $2 billion in sales until styles changed and Smith & Co.'s clothes went out of fashion. DKLA can also be expected to fail, especially because the market for casual women's business apparel is saturated."

Describe how well the reasoning is in this. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counter examples might weaken the arguments's conclusion. You may also address possible changes in the argument that would make it more logically sound and would help you to better evaluate its conclusion.

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