| Chapter 3 - Section 3a: Using Strategy
Does the E-rater impact human graders?
potentially puts pressure on human graders. Human graders will create
problems if they constantly disagree with the E-rater and force a
third, additional grader to look over the essay (this raises costs). In this way, the E-rater acts as a managerial
tool to double-check graders and keep them in line. The bottom
line: don't rely on your essay being appealing to the human grader.
There is no guarantee that the grader will give you a high grade to
counter a low E-rater grade. Try to follow the E-rater rules.
What are the implications for the GMAT student?
The E-rater is able to tell whether you have identified the argument's logical flaw. The E-rater stores hundreds of essays for each essay question and you should use keywords that correspond the stored "6" essays. When you have identified the logical flaws in the essay questions, (use our "usual suspects" section to identify logical flaws), make sure to describe the logical flaws. This way the E-rater can detect that you have identified the correct logical flaws.
Errors that will ruin your score with the E-rater:
1. Write an essay in a unique and creative fashion. The E-rater will be evaluating you relative to other writers, so a unique argument structure will not appear standard and will always backfire.
2. Misspell key phrases, such as "for example" and "therefore."The E-rater will not pick up the spelling errors and will assume that you did not use transition phrases.
3. Throw in jokes and other unnecessary commentary. The E-rater will not detect the meaning behind your writing, only its structure, so making clever comments will not raise your score.
4. Use unusual references that no
other business school student would use. The E-rater uses other
scorers as a template, based on how well you resemble other scorers.
On the Analysis of Issue question, if you do use unusual examples,
also use concept keywords and a tight structure.
6. Use a unique and clever rhetorical device that spices up your essay. The E-rater cannot detect cleverness and may find an essay like this confusing, redundant or disorganized.
7. Follow Steve Jobs' clever advertising campaign for Apple "Think Different." For the AWA, it is "Think the Same." You want to write as "6" scorers write. The Analysis of Issue section, in particular, is an exercise in conformity. Write opinions in the mainstream of intellectual thought. You may have compelling evidence about the role of UFOs in our daily lives, but your GMAT essay is not the place to introduce this startling news to the world.
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