AWA Essay Guide Chapter 1: AWA Introduction Chapter 2: Analysis of Argument Chapter 3: About the E-Rater 3a: Using Strategy 3b: International Students Chapter 4: Improving Your Writing Chapter 5: Real Essay Questions 10 Most Common Errors
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Chapter 3 - Section 3a: Using Strategy

Does the E-rater impact human graders?

What are the implications for the GMAT student?

The E-rater is able to tell whether you have identified the argument's logical flaw. The E-rater stores hundreds of essays for each essay question and you should use keywords that correspond the stored "6" essays. When you have identified the logical flaws in the essay questions, (use our "usual suspects" section to identify logical flaws), make sure to describe the logical flaws. This way the E-rater can detect that you have identified the correct logical flaws.

Pleasing the E-rater:

1. Make your essay highly rigid in structure. Make it look, in its organization, like other 5 and 6 essays.
2. Clearly demarcate sections using phrases such as "for example", "therefore", etc.
3. Use qualifiers judiciously. The E-rater will associate careful use of qualifiers with high scorers.
4. Read our 20 Real Essays to get a flavor for how "6" score writing is done.
5. Use the exact terminology we use in the Usual Suspects section to identify logical reasoning flaws in the Argument section.

Errors that will ruin your score with the E-rater:

1. Write an essay in a unique and creative fashion. The E-rater will be evaluating you relative to other writers, so a unique argument structure will not appear standard and will always backfire.

2. Misspell key phrases, such as "for example" and "therefore."The E-rater will not pick up the spelling errors and will assume that you did not use transition phrases.

3. Throw in jokes and other unnecessary commentary. The E-rater will not detect the meaning behind your writing, only its structure, so making clever comments will not raise your score.

4. Use unusual references that no other business school student would use. The E-rater uses other scorers as a template, based on how well you resemble other scorers. On the Analysis of Issue question, if you do use unusual examples, also use concept keywords and a tight structure.

5. Avoid or overuse qualifiers such as "likely", "should", etc. Some of the best essay writers use qualifiers, which means the high score essays in the E-rater's database will be filled with essays saturated with qualifiers. However, do not overuse qualifiers or they will dilute your essay.

6. Use a unique and clever rhetorical device that spices up your essay. The E-rater cannot detect cleverness and may find an essay like this confusing, redundant or disorganized.

7. Follow Steve Jobs' clever advertising campaign for Apple "Think Different." For the AWA, it is "Think the Same." You want to write as "6" scorers write. The Analysis of Issue section, in particular, is an exercise in conformity. Write opinions in the mainstream of intellectual thought. You may have compelling evidence about the role of UFOs in our daily lives, but your GMAT essay is not the place to introduce this startling news to the world.

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